TURNING THE ACT OF TRAVEL

into a transformative tool for Mankind

KIND HUMAN FOUNDERS

our story

For the Kind Human founders, Peru is where it all began. Some of us were born there, some of us arrived for study and research, and some else almost by chance… whichever the case, we all share a deep connection, an almost timeless bond with this land. 

We have been fortunate enough to be able to make this passion a profession, and to date we count over 50 years of combined experience in the tourism industry.

We explored the world, took in all the majesty and the fragility of Nature near and far, and forged profound human connections along the way.

We think that few experiences in a person’s life are more enriching than travel, yet we feel an urgent responsibility to promote different models of tourism that can be of real benefit to both the traveler and the hosting destination and people. 

We share the belief that the smallest and most remote communities are the keepers of the most authentic wisdom, a wisdom that comes directly from knowing Nature. And that through this wisdom, we can turn the act of travel into a transformative tool for the hearts and the minds.

KIND HUMAN FOUNDERS

ROOTING, ANCESTRAL WISDOM, AYNI:

Our Values

Rooting:

We got used to “consuming” travel the same way we consume food or clothes – too much, too fast. To us, the magic of travel unfolds when we make space for the Unknown, and then make time for it to challenge our perspectives. As opposed to touring, we believe in Rooting.

Rooting means getting deeply ingrained in the culture, traditions, and ancient techniques of the place we visit, rather than just moving around it. 

As we engage in daily activities and traditional ceremonies with our host communities, we not only rewire our ancestral bond with Mother Earth, but also find the common ground of what it means to be Humans by forging authentic, meaningful connections with local people and with your fellow travellers.

Ancestral Wisdom:

All human culture is born and developed from the earth, from the connection with a particular landscape and all the beings that inhabit it. Collected over thousands of years, Humanity possesses a vast collective wealth of information regarding the properties of plants, animals and natural elements, their transformation into food, medicine and tools. This knowledge is transferred within a community from generation to generation, forming its ancestral wisdom.  

No matter how far from each other on the planet, all the small communities still living in direct connection with the earth and the cycles of Nature share certain fundamental principles, cornerstones of their ancestral wisdom, including:

Ayni:

Ayni is a Quechua word that describes the essential principle of Reciprocity present in the Andean culture.  The foundation of all community relations, Ayni is often exemplified in the formula “today for you, tomorrow for me“.

Essentially, Ayni tells us of a culture of mutual care, based on the premise that humans are communitarian beings, and that to the extent that we care for those in need, we can always expect others to care for us.

It is a form of horizontal and selfless solidarity that binds all members of a community together: offering help (food,  

labour, support of any kind) to those in need is a gratuitous gesture that transcends economic or material interests, but simply reinforces the common good and mutual care.

When instead of asking ourselves ‘What do they want from me? How much should I give? When will I see it back, and with what interest?“, we simply ask “What do I have to offer in this situation?“…there we are guided by Ayni.

We believe deeply in Ayni. We see it as a fundamental element of all Kind Human experiences, and we recognise its transformative potential for the global community.

We see Ayni as a fundamental element of all Kind Human experiences, and we recognise its transformative potential for the global community.

ANDRES ADASME - CO-FOUNDER, Kind Human